While most retail businesses suffered due to the effects of the pandemic in the past years, some brands within certain industries still thrived during these trying times—thanks to the online world.
E-Commerce platforms like Lazada has made it easy for MSMEs to do business and has also opened doors for people, including women. Through the platform’s slew of seller tools, LazAffiliates, and fast and free shipping, these women entrepreneurs are able to engage with their followers and equip their loyal customers with trendy and affordable products in no time.
If you are curious how these businesses were able to survive and thrive, read on. Here are some of Lazada’s successful women entrepreneurs and their journeys to success.
Building the business at 18 as a one-woman team, Kyla Cañete learned how to be hands-on in every aspect of the operations of her jewelry store Tala by Kyla. She named her brand after the Filipino word “tala,” which means “star.”
Founded in May 2018, Cañete said it all started “just for fun” as she would sell chokers, hair clips, and cute trinkets back in high school.
She added that it became a dream for her to venture into a business as she was inspired by her mother, who is also a businesswoman selling bags and accessories.
Cañete also said that her mission is to help people shine and feel confident by celebrating one’s uniqueness through the jewelry pieces they offer. The young entrepreneur cited the “thought and the story behind our pieces” that sets her jewelry store apart from other businesses.
“Each collection is made with inspiration and is produced to help our customers tell their own stories. Hence, our tagline: Wear Your Story,” she said.
Cañete said Tala by Kyla, which has more than a million followers online, started with just selling the accessories to her friends and acquaintances until “I needed Lazada’s help because of the demand.”
Cañete shared that Lazada’s seller support, promotional tools, and campaigns help widen the brand’s visibility and reach.
Check out Tala by Kyla’s Lazada best seller, the Tulip Necklace, available here.