[Nylon Manila] Shiny Things and Sparkly Dreams: Cultivating Confidence Among the Youth Through E-Commerce

Tala by Kyla is making it possible to confidently wear your stories around your necks, your wrists, and your fingers

Most of us want to make a positive difference. This is probably one of the greatest motivations in this world: to not just live, but to live a purposeful life. We look at our surroundings, see difficult situations, and hopefully ease one of them if not all. In Kyla Cañete’s case, she merely aimed to empower the youth through jewelry. Little did she know that she would build a renowned brand in e-commerce—Tala by Kyla—that will help her bring about confidence in others, one sparkle at a time.

With a mother who is in the business of bags and accessories, Kyla has developed a liking for accessories that added a bit of flair to her look. “I’ve always liked selling chokers, hair clips, and cute trinkets in high school,” Kyla shared. “I’ve always looked up to my mom, so in a way, it also became my dream.” It was in the summer of 2018 that she finally set her passion project in motion, bringing her dreams to life and making a way for everyone to wear their own stories.

Initially, Kyla managed all the ins-and-outs of Tala by Kyla, from taking photos of the products, as well as marketing and advertising them, to packing orders and making sure they arrive correctly to the customers’ addresses. Not to mention, she also comes up with the jewelries’ designs. Either she draws from her own interests, or she listens to the interests of other Gen Zs like herself.

 Like any other startup, Tala by Kyla had its fair share of processing small quantities of orders. Kyla admits that when the business just was starting, she would only have one to two per day. “It started with just me selling the accessories to my friends and acquaintances,” she said.

But that didn’t stop her, did it? “We’ve tried joining bazaars and right now we’re exploring possibilities of being in mall stands. We’re hoping that someday, we can also open up a physical store of our own,” Kyla explained. Collaborating with other brands, she is slowly carving Tala By Kyla’s name in the jewellery business.

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